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mining for gold

You’re Sitting on a Goldmine Let’s Turn It Into Revenue

Discover how to turn your existing audience — subscribers, leads

and buyers — into paying clients WITHOUT chasing new traffic

Wednesday march 26th, 2025
9:00aM - 12:00pm PDT

Mining for Gold is a LIVE 3-hour workshop

where we’ll show you exactly how to:

Identify the hidden opportunities inside your current database

(you’re sitting on gold—you just don’t see it yet!)

Craft messaging that moves leads from “just looking”

to buying with clarity and confidence

Re-engage past buyers so they become repeat customers

(without feeling pushy or salesy)

Build a system that turns subscribers into

hot leads — and hot leads into paying clients

By the end of this workshop, you won’t just have more clarity —

you’ll have a game plan to generate more revenue from

the audience you already have.

ATTENTION: Business Owners, Entrepreneurs & Practitioners poised for significant growth— get ready to transform your business into a valuable asset that grows your long-term wealth and frees up your time!

Why most businesses leave money on the table

You’ve worked hard to build an audience. You’ve got subscribers, leads, and even buyers… but something’s off.

  • Your messaging isn’t landing

    You’re talking about your “value,” but your audience isn’t seeing why it matters to them.

  • Your prospects aren’t taking action

    They watch, they like, they even engage—but they don’t buy.

  • You’re assuming they understand what you do

    But the truth is, if you’re not making it painfully clear, they don’t.

  • You’re missing sales because of poor communication

    Not because your offer isn’t great, but because you’re not speaking directly to their pain points, desires, and decision-making process.

Here’s the hard truth

Your business isn’t suffering from a lead problem.

You have a communication problem.

Most business owners assume that if they just generate more leads, sales will follow.

But leads don’t convert unless your message makes them want to take the next step.

The Secret to More Sales?

Having the Right Conversation with the Right People at the Right Time about the Right Things

Most business owners make one critical mistake in their sales process: They use a one-size-fits-all approach to communication.

They send the same message to everyone, assuming it will land.

But here’s the truth:

🔹 You can say the right thing to the wrong person and lose the sale.

🔹 You can say the wrong thing to the right person and lose the sale.

🔹 You can say the right thing at the wrong time and still lose the sale.

The key to increasing sales?

Understanding where your audience is in their journey with you—subscriber, lead, or buyer—and communicating with them in a way that moves them one step closer to the sale.

Your Audience Isn’t One Group — It’s Three

Here’s How to Speak to Each One:

Subscribers

  • They’re aware of you but haven’t raised their hand yet.

  • They need clarity on what you do, why it matters, and what’s possible for them.

    Your goal:

    Build trust, create curiosity, and open the conversation.

Leads

  • They’ve shown interest, but they’re still on the fence.

  • Maybe they’ve downloaded something, attended a training, or engaged with your content.

    Your goal:

    Nurture their belief in your solution and help them see the cost of inaction.

Buyers

  • They’ve invested in you before, and if nurtured properly.

  • They will buy again.

    Your goal:

    Deepen the relationship, show them the next step, and increase lifetime value.

Sales today require more time, touchpoints, and intentionality.

Your job isn’t to force the sale—it’s to have the right conversation with the right people at the right time about the right things

At Mining for Gold, we show you how to identify and engage each audience segment with messaging that moves them forward—so sales become a natural next step, not a struggle

Why Mining for Gold is Different?

Most business owners try to fix inconsistent sales by doing more.

🔹 More social media posts.

🔹 More ads.

🔹 More emails.

🔹 More offers.

But more isn’t the answer.

❌ You don’t need more traffic—you need messaging that turns visitors into buyers.

❌ You don’t need another sales script—you need the right conversation with the right person at the right time.

❌ You don’t need a “high-ticket closer”—you need a process that moves people naturally from subscriber to lead to buyer.

Where Most Sales Strategies Fail

The biggest mistake? Talking to your entire audience the same way.Most business owners:

🚫 Speak to subscribers like they’re ready to buy (they’re not).

🚫 Treat warm leads like they’ve never heard of us (they have).

🚫 Forget about past buyers instead of showing them the next step (big mistake).

The result? Mixed signals, lost sales, and prospects who don’t move forward.

Mining for Gold: A Smarter Way to Sell

Instead of throwing out random tactics, we focus on the real reason your sales are inconsistent—a misalignment between your messaging and where your audience is in their journey.

Here’s what makes us different:

Sales Built on Strategy, Not Just Tactics – More marketing won’t help if you’re saying the wrong thing at the wrong time. We help you speak directly to each stage of your audience.

Messaging That Makes Buying Effortless – If people aren’t buying, it’s not because they don’t want to—it’s because they don’t see why they should. We help you make your offer the obvious choice.

Leverage the Gold Already in Your Business – You don’t need to constantly chase new leads. We show you how to maximize the subscribers, leads, and buyers already in your ecosystem.

🚀 When your sales process works as a system—not a series of disconnected tactics—everything changes.

mining for gold

THE WORKSHOP THAT CHANGES EVERYTHING

Sales don’t happen by accident. They happen when the right message meets the right person at the right time.

💡 Mining for Gold is a LIVE 3-hour workshop where we’ll show you exactly how to:

Identify the hidden opportunities inside your current database (you’re sitting on gold—you just don’t see it yet!)

Craft messaging that moves leads from “just looking” to buying with clarity and confidence

Re-engage past buyers so they become repeat customers (without feeling pushy or salesy)

Build a system that turns subscribers into hot leads—and hot leads into paying clientsBy the end of this workshop, you won’t just have more clarity—you’ll have a game plan to generate more revenue from the audience you already have.

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Who is this for?

This workshop is designed for business owners, coaches, consultants, and entrepreneurs who want to increase sales without constantly chasing new leads.

💡 This is for you if…

  • You have an email list, social audience, or past clients—but they aren’t buying

  • You feel like your messaging isn’t landing with the right people

  • You’re tired of inconsistent sales and want a proven process to create momentum

  • You want to grow revenue without spending more on ads

This is your chance to stop guessing, stop hoping, and start selling with strategy.

Here is what others love

about Gain the Edge

Dr Fred Moss

I was super fortunate to live within 50 miles of one of the best mentors I have ever met, Jim Padilla. With his wife, Cyndi, they are essentially bulletproof as business mentors and leaders and teachers.

I was in the VIP program and I learned so much about what it means to start a business, run a business, and to create a customer base.

Lisa Galterio

When I first started working with Jim and Cyndi, I felt stuck in my business. It wasn’t the kind of business that gave me the freedom to live my ideal lifestyle or dream about making a bigger impact in the world.

Honestly, I was nervous about picking the right mentor. But I feel so lucky to have found Jim and Cyndi. They were able to understand and relate to me in a way that inspired confidence.

This year has been one of the biggest growth years of my life. I’ve gained so much confidence

Melinda Lee

Thanks for reviewing my proposal! I got confirmation from the leader today that it's a go! YAY!

The original request was for 1 workshop. I was able to position 2 workshops and he agreed on it! $5000 for 90-min virtual training sessions!

I'm celebrating the WIN.

Remember, when I had a hard time asking for $250 with this company? LOL Appreciate your support.

Jamie Cawthorn

Evolving Wisdom

My offer would not exist without Jim and Cyndi's support, strategy, nuance and deep understanding.

I'm so excited to make this offer and I'm honored to work with you.

WORKSHOP POWERED BY


Together, Jim and Cyndi Padilla are a powerhouse, combining lived experience, leadership, and a relentless dedication to helping business owners achieve more.

Having overcome their own tough beginnings and grown their business, Gain The Edge, into a game-changing consultancy, they are known as a formidable duo in sales and team-building.

Their strength lies in understanding both the strategy and heart it takes to succeed, ensuring that every client who works with them gets the unfiltered truth, unwavering support, and the systems needed to turn their visions into lasting, profitable realities.

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